Cynthia Lanciloti - Kraft Fine Homes | Newton, MA Real Estate, Waltham, MA Real Estate


Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.

And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.

5. Don’t settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.


Evaluating the buyer's perspective is a must for anyone who want to achieve the optimal results during the house selling journey. Because if you understand the buyer's perspective, you can promote your residence to the right groups of individuals at all times. And as a result, you should have no trouble generating lots of interest in your house.

Now, let's take a look at three tips to help you analyze the buyer's perspective before you list your residence.

1. Review Your House's Strengths and Weaknesses

Your home may be an attractive option to dozens of potential buyers. Meanwhile, if you identify your house's strengths and weaknesses, you can determine what separates your home from other available residences in your city or town. You also can explore ways to transform assorted home weaknesses into strengths.

Oftentimes, it helps to conduct a home inspection. This evaluation enables a property expert to analyze your home's interior and exterior. After the inspection is complete, you will receive a report that details your house's strengths and weaknesses.

Thanks to a home inspection, you can obtain comprehensive insights into any underlying home problems. You then can take steps to address these issues, and ultimately, boost the likelihood that buyers will fall in love with your residence as soon as they see it.

2. Assess the Local Housing Market

Take a close look at the local housing market – you'll be glad you did. With real estate market insights in hand, you can map out your house selling journey accordingly.

Generally, it helps to differentiate a buyer's market from a seller's market. If you evaluate the local housing market, you can determine if a buyer's or seller's market is in effect.

In a buyer's market, many homes may be available, and they may require several weeks or months to sell. Or, in a seller's market, houses may sell shortly after they become available.

By differentiating a buyer's market from a seller's market, you can create a plan to showcase your residence to buyers. Once you have this plan in place, you'll be better equipped than ever before to streamline the house selling journey.

3. Consult with a Real Estate Agent

When it comes to evaluating the buyer's perspective, you may want to work with a real estate agent. This housing market professional can offer homebuyer insights that you may struggle to obtain elsewhere. Best of all, a real estate agent will help you quickly sell your house and ensure you can maximize your home sale earnings.

Furthermore, a real estate agent is an expert resource that you can rely on throughout the home selling journey. And if you ever have home selling concerns or questions, a real estate agent is ready to respond to them at your convenience.

Perform an in-depth analysis of the buyer's perspective – use the aforementioned tips, and you can gain the insights you need to stir up buyers' interest in your residence.


The home selling journey sometimes can be long and complicated. Lucky for you, we're here to address home selling challenges and ensure you can seamlessly list your house and maximize your home sale earnings.

Now, let's take a look at three tips to help you approach the home selling journey with confidence.

1. Learn About Your Home's Strengths and Weaknesses

Let's face it – even though you've allocated significant time and resources to upgrade your home over the years, your house is far from perfect. Fortunately, if you take an objective look at your residence, you can identify problem areas and address them before you list your house.

In many instances, it helps to conduct a house inspection prior to adding a home to the real estate market. This inspection enables a property expert to assess your residence and provide valuable feedback. Then, you can use a home inspection report to prioritize house improvements.

For home sellers, it is important to do everything possible to transform various home weaknesses into strengths. If you perform home repairs, you may be able to boost your house's value. Plus, completing home repairs may help you differentiate your residence from the competition and speed up the house selling journey.

2. Analyze the Real Estate Market

The real estate market moves quickly, and a buyer's market today could morph into a seller's market tomorrow, or vice-versa. If you learn about the real estate market, however, you may be able to identify opportunities to distinguish your residence from comparable houses in your city or town.

For example, if you find that houses are selling at or below their initial asking prices and take many weeks or months to sell, you may be operating in a buyer's market. To differentiate your house in a buyer's market, you may want to upgrade your residence's curb appeal. Also, it may be beneficial to set an aggressive initial home asking price that is sure to garner buyers' attention.

3. Work with a Real Estate Agent

When it comes to selling a residence, it helps to work with a housing market expert. If you hire a real estate agent, you can get the help you need to streamline the house selling journey.

A real estate agent is dedicated to helping you achieve the best-possible results. He or she first will learn about your home selling goals and craft a custom house selling strategy for you. Next, a real estate agent will promote your residence to the right groups of prospective buyers and set up home showings and open house events. And if you receive an offer to purchase your home, a real estate agent will provide a recommendation about whether to accept, reject or counter this proposal.

If you need assistance as you get ready to sell your home, you may want to contact a real estate agent. By working with a real estate agent, you can receive extensive support as you navigate the house selling journey.


When it comes to selling a house, there is no reason to operate as a "basic" home seller. Instead, you can become a "responsive" home seller, i.e. someone who goes above and beyond the call of duty to get the best price for his or house.

Ultimately, becoming a responsive home seller may be easier than you think – here are three tips to ensure you can enter the real estate market as a responsive home seller.

1. Track Housing Market Patterns and Trends

As a responsive home seller, you'll want to monitor the real estate market closely. By doing so, you'll be better equipped than other property sellers to identify housing market trends and respond accordingly.

For example, if you notice a large collection of available houses and a shortage of property buyers, this likely indicates a buyer's market reigns supreme. In this market, you may face steep competition as you try to sell your house.

On the other hand, if you find that many high-quality residences are selling quickly, a seller's market may be in place. And in a seller's market, you may be better equipped than ever before to enjoy a fast, seamless home selling process.

A responsive home seller will be able to differentiate between a buyer's and seller's market. Then, this home seller can map out his or her home selling journey accordingly.

2. Remain Open to New Ideas

Selling a home often requires plenty of persistence and hard work. For responsive home sellers, it also requires flexibility and patience.

Typically, a responsive home seller will be happy to listen and respond to past home sellers' advice. This home seller will be open to learning from past home sellers' successes and failures and using their insights to make informed home selling decisions.

For those who want to become responsive home sellers, feel free to reach out to family members and friends who have sold houses in the past. This will enable you to gain deep insights into the home selling process that you might struggle to obtain elsewhere.

3. Collaborate with a Real Estate Agent

With a real estate agent at his or her side, an ordinary home seller can become a responsive property seller in no time at all.

A real estate agent will communicate with a home seller throughout each stage of the home selling cycle. Meanwhile, a responsive home seller will listen to this housing market professional and work with him or her to achieve the optimal results.

Furthermore, a real estate agent will be available to respond to a home seller's concerns and queries. At the same time, a responsive home seller will be ready to collaborate with a real estate agent via phone calls, emails and texts.

Use the aforementioned tips to become a responsive home seller – you'll be happy you did. Responsive home sellers may be more likely than other property sellers to seamlessly navigate the home selling cycle and maximize the value of their residences.


Every home seller wants to enjoy a positive property selling experience. Yet ensuring your home selling strategy goes according to plan may be difficult, particularly for a seller who lacks property selling expertise. Lucky for you, we're here to provide the help you need to achieve the optimal results at each stage of the home selling journey.

Now, let's take a look at three tips to help you reap the benefits of a positive home selling experience.

1. Set an Aggressive Initial Home Asking Price

How you price your home will have a significant impact on how quickly your residence sells. If you establish an aggressive initial home asking price, you should have no trouble stirring up plenty of interest in your residence as soon as your home becomes available.

Check out the prices of available houses in your area that are similar to your own residence. Then, you can establish a price range for homes in your area and price your house accordingly.

Furthermore, it often helps to evaluate the prices of recently sold houses in your city or town. With this housing market data at your disposal, you can find out whether you're getting ready to sell your home in a buyer's or seller's market.

2. Remove Clutter

Clutter is problematic, particularly for a home seller who wants to streamline the property selling cycle. Fortunately, home sellers who identify clutter now can eliminate this problem before they list their houses.

Antiques, paintings and other excess items inside your home should be removed. You can always rent a storage unit, which will enable you to keep these items safe until you sell your house. Or, you can host a yard sale or sell excess items online prior to listing your residence.

Don't forget to remove lawn decorations and other clutter from outside your house as well. By doing so, you can instantly improve your house's curb appeal and increase the likelihood of a fast, profitable home sale.

3. Consult with a Real Estate Agent

A real estate agent is prepared to do everything possible to ensure you can enjoy a positive house selling experience. In fact, this housing market professional will offer plenty of support at each stage of the home selling journey.

Usually, a real estate agent will meet with you before you list your house. He or she then will craft a home selling strategy designed to help you accomplish your home selling goals. Next, a real estate agent will promote your house to dozens of potential buyers, set up home showings and open house events and keep you up to date about any offers to purchase your residence. And if you decide to accept an homebuying proposal, a real estate agent will guide you through the home closing process.

Ready to reap the benefits of a positive home selling experience? Take advantage of the aforementioned tips, and you can seamlessly navigate the home selling journey.




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